“ANTI-BLEACHING CAMPAIGN” GETS SUPPORT FROM BLAQ AFRICA

Saah, Blaq Africa GH

After the beautiful Ghanaian actress and co-host of New Day on TV3, Ama K. Abebrese launched her Anti-Bleaching Campaign earlier this year, the celebrity has gain a lot of support for her campaign from all circles of life.

Nannet, Blaq Africa GH

The latest to join the campaign aimed at battling the alarmingly increased rate of skin bleaching in the country, rebranded as “skin toning”, is Blaq Africa GH, a new modelling agency making waves in the industry.

Engaging in a photo shoot, the models of the agency came up with poses that revealed their natural skin while lending total support for the campaign.

Eugenia, Blaq Africa GH

In an interview with MIKSD Multimedia, Ms. Eugenia Kwaati Asare, a model with Blaq Africa GH, expressed her total disapproval of skin bleaching. She said, “Bleaching has a lot of effects on the person both physically and emotionally. At the initial stages, you will find nothing wrong with it but when you begin to feel its side effects, largely health related, you will harbor a lot of regrets.”

“Bleaching means wearing off the outer layer of the skin,” Ms. Antwi stressed. “We are future leaders and we must educate the generation that will take up leadership in the near future against acts that will ruin our lives. What will we teach our children about true African beauty when we have lost our black skin to bleaching?” She asked.

Alberta, Blaq Africa GH

Ms. Alberta Antwi, Chief Executive Officer of Blaq Africa GH. said that her team is going to serve as youth advocates against skin bleaching and would not relent until they are able to affect the lives of the many young people, ladies especially, engaged in the menace. Apart from propagating the word through social media, she said her agency looks at being peer educators who will use all available platforms to educate the youth against bleaching whilst revealing its vast effects.

Ama K. Abebrese decided to embark on the Anti-Bleaching Campaign after reading a report on 'Skin Bleaching' by the former Director of Ghana Health Service Professor Agyeman Badu Akosa. Her initiative has since attracted the help of fellow media personalities notably singer and actress, Paulina Oduro, actress Nana Ama McBrown and model Hamamat Montia.

  

Statistics have revealed that about 60% of the Ghanaian population have at one point in time bleached.